Rootbridge Services work on understanding sectoral nuances in donor data to craft fundraising plans for organisations and their goals and objectives, keeping in mind the attrition of the donor life cycle and helping build relationships to retain donor relationships. They act as a conduit for nonprofit organisations to access the contribution of citizens. Their work is also to train their ‘fundraisers’ in understanding the growing fundraising market and ecosystem, and supporting the non profit sphere with a strategic academic input.

Why are they the right choice for others:

• Building a knowledge platform for the donor and fundraising cycles in the Indian ecosystem by training fundraisers to create strategic insights for the not for profit ecosystem.
• Helping non profits build long lasting donor retention to sustain their work through academic study and close research and development.
• Training non for profit staff with academic programmes on the fundraising ecosystem and its strategies.